Agenda


Join us to imagine how...

brands, advertisers and agencies can combat tomorrow's challenges today through intelligent technologies, innovative ad products and engaging digital strategies. All delivered by some of Europe's brightest minds.

Hosted by Laurent Delaporte, Vice President, Microsoft Advertising EMEA

Highlights include........

THE VIEW FROM THE TOP: A CONNECTING WORLD

John Mangelaars: Vice President, Consumer & Online, Microsoft EMEA

Hear John share his views on how to market effectively in this new interconnected world and make the most out of the innovative tools available today and in the future.


LIVING IN THE AGE OF TURBULENCE

Anna Kirah, Partner, CPH Design

Anna explores how advertisers can flourish in the new Age of Turbulence by understanding the needs of people in their everyday and not so everyday lives. This is the age where people's values, their needs and their desires change abruptly, and where people no longer view their 'digital' and 'real' lives as separate.

Reflecting on the impact people have on technology, as well as the impact technology has on people, Anna will introduce 'BIG SISTER', a concept where benevolent, caring, technology guides you through the Age of Turbulence with seamless convergence.


DREAMTELLIGENCE

Martin Raymond, Co-founder, The Future Laboratory

Barack Obama describes it as the 'audacity of hope', innovators, planners, academics and authors are referring to it as Dreamtelligence, a new vital and visionary way to use play, fantasy, dream- thinking and innovation to kickstart ideas and stimulate consumer engagement. Martin unpacks the trends and outlines what dreamtelligence means to digital business amidst the continued growth of a content-savvy consumer.


THE END OF AN ERA: BANISHING THE BLUE LINKS

Jordi Ribas, General Manager, Search Technology Centre Europe

Hear how Microsoft is innovating in search to satisfy ever-evolving consumer and advertiser needs. Jordi will present key consumer insights that are shaping Microsoft's search strategies and technical direction in this increasingly competitive market.


THE LONG NOSE OF INNOVATION

Bill Buxton, Principal Microsoft Researcher

Hear Bill Buxton share his vision for 'The Long Nose of Innovation' addressing the impact of future technologies on advertisers and marketers.


CREATOLOGY SHOWCASE

led by Stephen Kim - GM, Global Creative Solutions, Microsoft
Engaging audiences through unique experiences seamlessly across multiple screens

  • Stef Selfslagh, Creative Director and Pieter Goiris, CEO- Boondoggle
    Battle of the Banners: How the advertising space of a bank became the advertising space of a band: Generating more than 6 million impressions, Boondoggle evolved the financial brand Axion from a brand that does funny stuff to a brand that does something useful.
  • Claudia Lagunas - Head of International Marketing, PepsiCo
    Hear from Claudia Lagunas how PepsiCo are embracing digital and putting it at the heart of their advertising mix.
  • Rob Define - E-commerce Manager, Europcar International and Justin Cooke - Managing Director, Fortune Cookie
    Let Europcar and Fortune Cookie take you on a journey and share how they are utilising the latest technologies to create new and engaging ways to improve the customer experience.

CRACK DIGITAL OR DIE

Chris Maples, UK Sales Director of Microsoft Advertising

Listen to Chris Maples, UK Sales Director of Microsoft Advertising, share his view of how advertisers need to accelerate the adoption of digital in their brand communications strategies or risk becoming irrelevant.


If you require any further information on the conference please email pengage@microsoft.com